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In 2014, cofounders Alyssa and Mike attended their first music festival together and immediately fell in love with the experience. Over the past 8 years the power couple has put all their time and effort into making FRW the best it can be.

FRW is known for a commitment to sustainability and the best quality in festival fashion. It's never been about making products as cheap as possible in far off lands to maximize profits like other brands.

FRW provides unique styles made in San Diego, CA. It's all possible through the great team effort at FRW and the support of the rave community.

Our Philosophy

Expression

Practice self expression daily

Confidence

Grow your confidence over time

Love

Love yourself and be curious

Community

Provide value to your community

FAQs for the Founders

We both love Zeds Dead, Seven Lions, James Hype, and Malaa!

That is tough. We did over 50 festivals in 2 years when we started FRW. Setting up vendor booths at all those shows was a blast (and exhausting). We got engaged during a Seven Lions set at EDC in 2017, so that makes the list. EDC 2021 was also incredible, Insomniac keeps making EDC better each year.

When we started we just wanted to make enough sales to help cover the cost of going to more shows. We were head over heels for festivals and needed to go to them all. Our ambitions changed over time as we realized we were actually pretty good at serving customers. We coupled that skillset with a vision for a more sustainable future and that is Freedom Rave Wear today.

For the first 3 years everything was made by Alyssa. Mike would help with little things but all the sewing was Alyssa. We tried having outside manufacturing and the quality just wasn't good enough. So we eventually hired help and to this day we still make everything FRW in San Diego, CA.

Make sure that success is at least a remote possibility. Ensure you have the burning desire to wake up everyday obsessed about your business. Then go for it. Don't listen to others, it's not their job to support or believe you. You support you. You believe in you, the rest will fall into place.