Have you ever wanted to be an ambassador for a brand you really like? We receive lots of questions on social media about how to make content that really drives engagement. Here are some strategies that we find help. Give them a try and let us know what works for you!

POSTING TIPS

Post as much as possible on as many platforms as possible

It’s been proven: the more you post, the more successful you’ll be on social media. Apps such as Tailwind, Hootsuite, and Iconosquare allow you to schedule multiple posts ahead of time so you can sit back and watch the magic happen.

Mind your captions and hashtags

The right captions and hashtags make all the difference! A captivating caption will encourage people to engage with the post. Use uplifting quotes, colorful emojis, and include something personal to connect with your followers. Read up on hashtag strategy and how to expand your reach. The Tailwind app has a hashtag suggester that will recommend hashtags that perform the best in your sphere of influence. And please please please remember to tag us!!!

This article is particularly helpful when developing a hashtag strategy.

Engage with your followers

The most successful social media influencers spend hours a day responding to every. Single. Comment. Your followers want to be your friend! Interacting with your followers will make them feel close to you and encourage them to return to your posts.

Be creative!

Which would you rather see: a person standing around looking bored in FRW apparel, or a person doing something totally epic in FRW apparel? The great thing about FRW apparel is that it’s versatile--you can wear it to festivals, the beach, nightclubs, dancing, skydiving, running with the bulls, etc. Find a unique and gorgeous backdrop for your photos and let people know where you are! Group shots typically perform well, so get a group of friends and go do something awesome!

Post to your stories

A snap is worth a thousand words. Catch up with your followers and involve them in your life as much as possible with Snapchat, Instagram, and Facebook stories. If you are doing something cool or want to engage in real time, go live!

Quality is clutch

Make sure your photos look pretty and are well-edited. Grainy, blurry, dark, or otherwise crappy photos don’t perform nearly as well. If you aren’t experienced with professional editing software like Photoshop or Illustrator, apps like Snapseed, FaceTune, PicLab, VSCO, or Enlight make photo editing easy and fast.  If you need help editing a photo, we’d be happy to help!

We are so excited to work with you! Please give us a call if you have any questions or concerns.