Sustainability

Fast fashion uses cheap labor and materials combined with overproduction to produce the lowest unit cost possible. This works great as a business model for the companies that work this way, but it leaves an environmental mess, pays workers poorly, and generally provides low quality products that don't last.

At FRW we have never made our products that way. We made our own factory in San Diego, CA so we could control every step of the process and bring the festival fashion market quality sustainable products that are made the right way.

A microfactory is a vertically integrated facility that takes once separate production processes like printing and sewing, and brings them closer together. This type of production layout can produce up to 80% less waste compared to traditional fast fashion supply chains.

Yes, we take scraps and turn them into scrunchies, low waist bikini bottoms, headbands and more!

Natural fibers aren't always better for the environment. Did you know one pair of jeans can take up to 70 gallons of water to produce? Instead, we focus on giving waste a second life through fabric made from recycled water bottles. We also focus on our process efficiencies and sustainable energy to reduce waste and our overall CO2 footprint.